Case Study

NovaTech

Luxury watch storefront with curated collections, rich product storytelling, and conversion-focused commerce flows.

Next.jsNext.js
Tailwind CSSTailwind CSS
StripeStripe
Sanity CMSSanity CMS
Framer MotionFramer Motion
VercelVercel

Overview

NovaTech is an online flagship experience for a boutique watch retailer, blending editorial storytelling with e-commerce fundamentals.

Problem

  • Boutique watch brand lacked a premium online storefront.
  • Static listings failed to convey craftsmanship stories.
  • Business needed modern commerce and content tooling.

Solution

  • Designed hero narratives mirroring boutique showrooms.
  • Built flexible catalog with variant and lifestyle imagery.
  • Added Stripe checkout and Sanity CMS for easy updates.

Research & Techniques

  • Audited luxury watch experiences for inspiration.
  • Explored type systems matching high-end aesthetics.
  • Modeled CMS schemas to empower marketing teams.

Results

  • Prototype now anchors investor and partner pitches.
  • Client reports clearer storytelling with buyers.
  • Established roadmap for full commerce deployment.

Key Features

Tap a feature to explore how it supports the experience.

Editorial hero sections that showcase signature timepieces

Tech Stack

Next.jsTailwind CSSStripeSanity CMSFramer MotionVercel